Ford Explorer sales increased in the United States, Canada, South Korea, while decreasing in Mexico during the third quarter of 2020.
Ford Explorer Sales - Q3 2020 - United States
In the United States, Ford Explorer deliveries totaled 59,060 units in Q3 2020, an increase of about 87 percent compared to 31,546 units sold in Q3 2019.In the first nine months of the year, Explorer sales increased about 33 percent to 160,209 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EXPLORER | +87.22% | 59,060 | 31,546 | +33.26% | 160,209 | 120,226 |
Ford Explorer Sales - Q3 2020 - Canada
In Canada, Ford Explorer deliveries totaled 5,696 units in Q3 2020, an increase of about 162 percent compared to 2,173 units sold in Q3 2019.In the first nine months of the year, Explorer sales increased about 78 percent to 12,392 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EXPLORER | +162.13% | 5,696 | 2,173 | +78.17% | 12,392 | 6,955 |
Ford Explorer Sales - Q3 2020 - South Korea
In South Korea, Ford Explorer deliveries totaled 1,292 units in Q3 2020, an increase of about 150 percent compared to 516 units sold in Q3 2019.In the first nine months of the year, Explorer sales increased about 20 percent to 4,429 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EXPLORER | +150.39% | 1,292 | 516 | +19.67% | 4,429 | 3,701 |
Ford Explorer Sales - Q3 2020 - Mexico
In Mexico, Ford Explorer deliveries totaled 303 units in Q3 2020, a decrease of about 24 percent compared to 401 units sold in Q3 2019.In the first nine months of the year, Explorer sales decreased about 55 percent to 566 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EXPLORER | -24.44% | 303 | 401 | -55.43% | 566 | 1,270 |
Competitive Sales Comparison (U.S.)
Ford Explorer sales jumped an impressive 87 percent to 59,060 units during the third quarter in the United States. Despite the 87 percent increase in sales, the three-row crossover utility placed second in its segment by sales volume, behind the Toyota Highlander, which outsold the Explorer by only 555 units.
The Explorer outsold the rest of the segment contenders, including the Honda Pilot, Chevrolet Traverse, Volkswagen Atlas (see VW Atlas sales),Hyundai Palisade, Kia Telluride, Subaru Ascent, Dodge Durango, Nissan Pathfinder, and the Mazda CX-9.
Sales Numbers - Mainstream Large Three-Row Crossovers - Q3 2020 - United States
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE |
|---|---|---|---|---|---|
| TOYOTA HIGHLANDER | -13.58% | 59,615 | 68,986 | 19% | 24% |
| FORD EXPLORER | +87.22% | 59,060 | 31,546 | 19% | 11% |
| HONDA PILOT | -0.93% | 35,187 | 35,517 | 11% | 13% |
| CHEVROLET TRAVERSE | -23.14% | 31,603 | 41,116 | 10% | 15% |
| VOLKSWAGEN ATLAS | +10.06% | 24,189 | 21,979 | 8% | 8% |
| HYUNDAI PALISADE | +84.55% | 24,128 | 13,074 | 8% | 5% |
| KIA TELLURIDE | +32.89% | 21,239 | 15,982 | 7% | 6% |
| SUBARU ASCENT | -7.50% | 18,438 | 19,934 | 6% | 7% |
| DODGE DURANGO | +2.09% | 15,957 | 15,631 | 5% | 6% |
| NISSAN PATHFINDER | -18.86% | 10,572 | 13,030 | 3% | 5% |
| MAZDA CX-9 | +4.35% | 6,961 | 6,671 | 2% | 2% |
| TOTAL | +8.28% | 306,949 | 283,466 |
The Highlander and Explorer each held a 19 percent segment share, ahead of the 11 percent held by the third-place Honda Pilot and 10 percent held by the Chevy Traverse. All other models each accounted for 8 percent or less of the segment’s share.
The three-row, large crossover segment expanded more than 8 percent to 306,949 units in Q3 2020. In other words, the Explorer significantly outpaced the segment average along with most competitors. The Hyundai Palisade was the only model to post an increase similar to the Explorer, with 85 percent.
For informational and comparative purposes, we are also providing sales figures for midsize SUV models that overlap with large crossover SUVs like the Explorer – either in price, seating capacity, or both. Despite the fact that these models are physically smaller than the Explorer and its direct rivals, they are often cross-shopped. These overlapping vehicles include:
- Midsize crossovers that offer three rows of seating, such as the GMC Acadia (see GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander
- Midsize crossovers with two rows of seating sold at a similar price point to the Explorer, including the Jeep Grand Cherokee, Nissan Murano, Ford Edge, Chevrolet Blazer, and Hyundai Santa Fe
Sales Numbers - Overlapping Crossover Sales - Q3 2020 - United States
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | -8.61% | 56,447 | 61,768 | -17.39% | 152,856 | 185,040 |
| CHEVROLET BLAZER | +45.17% | 29,486 | 20,312 | +103.25% | 71,356 | 35,107 |
| HYUNDAI SANTA FE | -6.11% | 26,991 | 28,748 | -26.89% | 70,420 | 96,319 |
| FORD EDGE | -28.50% | 26,211 | 36,660 | -23.82% | 76,862 | 100,894 |
| KIA SORENTO | -9.87% | 22,696 | 25,182 | -16.22% | 60,492 | 72,200 |
| GMC ACADIA | -10.36% | 18,231 | 20,338 | -36.02% | 51,159 | 79,958 |
| NISSAN MURANO | -38.94% | 14,884 | 24,376 | -10.90% | 44,859 | 50,348 |
| MITSUBISHI OUTLANDER | +62.29% | 7,923 | 4,882 | -22.99% | 23,467 | 30,471 |
The Ford Authority Take
Following a rocky launch of the all-new model for the 2020 model year, Ford Explorer sales have finally taken off, reporting a significant jump during Q3 2020, which was preceded by a 27 percent increase during Q2 2020. That is great news, especially given the substantial loss in sales opportunities caused by the COVID-19 pandemic.
As such, Explorer sales increased significantly while the rest of the segment saw minor growth, allowing Ford’s product to outperform the segment by a substantial margin. Additionally, the Explorer was one of six models to post a positive sales result in Q3 2020 in light of the pandemic. We attribute the substantial jump in Ford Explorer sales during Q3 to significantly improved availability of the all-new model.
It’s worth noting that competition in the space is heating up as two competing models – the Hyundai Palisade and Kia Telluride – showed strong gains during Q3. Combined, the Kia and Hyundai accounted for nearly 45,400 units, which is over half of Explorer sales. The results are very impressive for the two new entrants, given that both Hyundai and Kia were almost non-existent in this segment 24 months ago.
Other rivals that will add competitive pressure to the Explorer are GM’s Chevrolet Traverse, which will receive a refresh for the 2022 model year. Meanwhile, FCA is expected to launch an all-new Jeep Grand Cherokee in 2020. The popular Jeep vehicle will add a three-row variant for this go-round.
About The Numbers
- All percent change figures compared to Ford Explorer sales for Q3 2019
- In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
- For Explorer sales figures are comprised of the Ford Explorer and its police-duty variant, the Ford Police Interceptor Utility. In previous quarters, Police Interceptor Utility sales were reported as a separate line item, but Ford is now folding its sales into the Explorer line item.
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December 01, 2020 at 11:58PM
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Ford Explorer Sales Jump 87 Percent During Q3 2020 - Ford Authority
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